Home of Mark Sisson's The Primal Blueprint, a set of simple instructions (the blueprint) that allows you to control how your genes express themselves in order to build a strong, lean, healthy body with as little pain, suffering, and sacrifice as possible. Centered around ancestral health principles. In other words, back to basics nutrition and exercise. No processed foods and no killing yourself at the gym.
Mark Sisson is a former elite endurance athlete with a BA in Biology from Williams College. One of his favorite sound bites is "least amount of pain, suffering and sacrifice possible".